Green Earth PR Network

Green Earth PR Network sets aside time each year for the full leadership team from offices around North America to meet face to face, preferably in a location offering a new green experience.

All the consultants in the photo above are, from  l to r in the back row, Leanne Newman, Flying Camel PR; Louise Mulherin, Mulherin PR Consulting, Inc; Nora DePalma, O’Reilly/DePalma; Judith Webb, APR; our founder, Nancy Rogers, BOLDface Communications; Kay Vincent APR, Vincent Communications.  Front row: Lisa Cape Lilienthal.

This year it was the Inn at Serenbe outside of Atlanta, site of the water efficiency test current underway managed by Nora DePalma and Louise Mulherin.   The agenda focuses on how we work together and with our clients to improve communications around sustainability. We reflect on collective and individual achievements as well as progress and setbacks in green marketing/public relations in general. We leave with specific goals and benchmarks for the future.

View more pictures.

It’s fitting that sustainable businesses are the little ray of sunshine in an otherwise bleak economy. While shrinking participation may plague some events this year, Sustainable Life Media’s Sustainable Brands 09 (SB09) conference, May 31- June 4, reports a year-over-year increase in registrations.

 KoAnn Skrzyniarz, President and CEO of Sustainable Life Media, credits the pressing issues of the day as the catalyst, saying that people are prioritizing the event “because they know sustainability holds the key to the future.”

Sustainable Brands is one of a few brand-building conferences you’ll find in CONNECT, the Green Earth PR Network’s web-based, subscription database, and we think it’s one of the best, largely because of the collaborative nature of the Sustainable Life Media team and the care they take in curating the conference.  We asked KoAnn why convening remains critical amidst shrinking travel budgets and busier-than-ever to-do lists: 

“It’s important to get face-to-face with others who are grappling with the same challenges and seeking the same opportunities you are,” she said. “We are simply facilitating a movement, not making one.  People coming to SB’09 are creating the future together. This is not something you can do through a webinar. Even attending SB’09 by live stream does not allow the kind of deep dialogue and exchange that happens in the halls, in the breakout sessions and during networking events. These ‘self-constructed’ conversations are where generative ideas take shape. And new ideas are much needed,.”

The Backstory:  SB ’09 is the fourth in the Sustainable Brands series of conferences, and Skrzyniarz and her team also produced the Eco-Advantage Salon series with Andrew Winston last year.  Before founding Sustainable Life Media, KoAnn founded Organizations That Work, a purpose driven leadership organization.  Since 2003, she’s been committed to the field of sustainability, and brought together a team that includes her co-founder Scott Broomfield; entrepreneur green marketing guru Jacquie Ottman; and Emily Rabin Cowan, an experienced green business writer.  

SB’09 will host forward-thinking economic thinkers like Hazel Henderson, to leaders analyzing environmental impact, like Mathis Wackernagle, to sustainable brand innovators like Frito-Lay and Kaiser Permanente, to NGOs and non-profits like Environmental Defense, NASA and the California Academy of Sciences. 

We hope to see you in Monterey the first week in June!