Archive for the ‘GreenEarth PR Products’ Category

Dual Flush Toilet Retrofit Kits: When Small Steps Lead to Bad Outcomes

by Nora DePalma on July 7th, 2010

H2Option Dual Flush Toilet

The key to conservation for most people is not making it feel like conservation.

Another key is, as always, saving money.  People will generally conserve when it saves money and doesn’t feel like a sacrifice.

Problem is:  if the low-cost solution really doesn’t work and product performance suffers, so does conservation.

One of our clients makes dual flush toilets, which are really good: you literally press 1 for 1 and press 2 to flush, well, number 2.  These toilets can can reduce water usage by up to 67 percent.   Unfortunately, there are now so-called dual flush retrofit kits that promise to turn your existing potty into a dual flush model.

One big problem:  changing the amount of water going into a toilet bowl doesn’t change how the water behaves in the bowl in terms of how it powers out waste and water (or worse, doesn’t).

At that point, users are not going to be terribly enthused about additional conservation measures.   Which ultimately hurts good new technology like dual flush toilets, some of which have received top independent ratings for their ability to flush solids cleanly and completely.

Off-grid, solar home doesn’t scrimp on comfort : Contractor Magazine

by Nora DePalma on March 2nd, 2010

Who wants to live off the grid in a solar powered home in Northern Wisconsin?  No one we know.

But Michael Sperry’s wife, Judy agreed to go along with his “environmental experiment as long as our family wouldn’t be uncomfortable.”  Radiant  heating is among the solutions that keep the family warm.

Appliances, consumer electronics, comfort systems…all had to have maximum efficiency.   A unique circulating pump in the radiant heating system keeps operating costs low and comfort high, even in Northern Wisconsin at this time of year.

Read more at Contractor Magazine: Off-grid, solar home doesn’t scrimp on comfort.

The story originated from Green Earth PR agency, O’Reilly/DePalma, from an interview of the homeowner conducted by principal John O’Reilly.   Two O’Reilly/DePalma clients are featured in this exclusive: feature, Grundfos and Uponor, which provide the PEX tubing.

Go Gobs…Green Jobs!

by Amanda Wardell on May 15th, 2009

The newest sustainable event you might be missing features two of this year’s hottest topics – Green Utilities and Jobs.

CONNECT brings you this exclusive what, where, when and why plus more than 100 other green events and speaking opportunities you and your clients need to know about. We’re constantly updating our information, so you can leverage green events to the fullest.

What: California Utilities Diversity Council’s Advancing Diversity in the New Green Energy Economy Summit
Where: Long Beach Convention Center
When: May 29, 2009
Why: Learn how the new clean energy economy and federal stimulus will bring investment, business, and job opportunities to California’s diverse marketplace.
http://www.cudcsummit.com/index.html
Registration is only $99!

Want more? Visit CONNECT.

GreenEarth PR Launches CONNECT

by Nora DePalma on February 17th, 2009

Smart companies know that sustainability and survivability aren’t mutually exclusive — and that it’s not about sacrifice, it’s about efficiency.  That’s the idea behind the new, web-based subscription database that the GreenEarth PR Network is launching today: CONNECT

A CONNECT listing looks like this

A CONNECT listing looks like this

The idea came about last summer when we, the GreenEarth team, were sharing notes about upcoming events, new trade shows, speaker deadlines and contacts.  We realized that information we’d gathered, over the course of a few years, was substantial.  Wouldn’t it be great to share that information with people who are working on similar strategy for their clients or firms?  Thus, CONNECT was born.

CONNECT currently contains data on over 125 events in these key areas:  green building and energy, corporate social responsibility, green business, socially responsible investing, and commercial real estate and development.

Designed to function much like a media database that you might already be using, CONNECT allows you to search for events by date, category, or region, and includes information on trade shows, speaking opportunities, publications and sponsorships.  An annual subscription is $1,495, but if you use our introductory code, you’ll get a 35% discount, if you subscribe by March 31, 2009 (CODE:  GEPRBLOG35).

Building lists is simple and intuitive — you conduct a search, and as you review each event, you simply click on “Add to List(s)” to add it to your lists.  You can build and maintain multiple lists simultaneously.

CONNECT is a living and dynamic database that will constantly be updated with new events and changes, such as deadline extensions, calls for speakers, etc.  And, subscribers will automatically receive a twice-monthly email with breaking event news, updates and insightful interviews with event organizers that you won’t find anywhere else.