Green Earth founder Nancy Rogers is featured in a Remodeling magazine article with tips for marketers on mastering the four most important elements in the Grammar of Green.
Archive for May 2009
The Science of Radiant – Feature Article – Reeves Journal
by Nora DePalma on May 16th, 2009The Science of Radiant – Feature Article – Reeves Journal.
Radiant cooling is a topic of interest to commercial building owners, because there are many situations where radiant systems can deliver significant cost savings over time.
The newly rebuilt LEED Platinum California Academy of Sciences in San Francisco is just such an example. Reeves Journal recently ran a story on the radiant solution that bylined by my business partner, John O’Reilly.
Situated in Golden Gate Park, the main exhibit area is a “bare-box, high-ceiling space with well-shaded glass exterior walls,” according to Paul Switenki, the project engineer for the museum remodel, from the San Francisco office of engineering and design firm, Arup.
Instead of intallating a forced air heating and cooling system, O’Brien Mechanical, Inc. of San Francisco installed PEX tubing in the floor of the museum. Low-horsepower pumps circulate water through the floor.
This keeps the heating (or cooling) near the floor—where museum visitors and personnel are situated—not blowing around near the ceiling, as with a conventional forced-air system.
Switenki said San Francisco’s mild climate makes it ideal for radiant heating and cooling systems.
Go Gobs…Green Jobs!
by Amanda Wardell on May 15th, 2009The newest sustainable event you might be missing features two of this year’s hottest topics – Green Utilities and Jobs.
CONNECT brings you this exclusive what, where, when and why plus more than 100 other green events and speaking opportunities you and your clients need to know about. We’re constantly updating our information, so you can leverage green events to the fullest.
What: California Utilities Diversity Council’s Advancing Diversity in the New Green Energy Economy Summit
Where: Long Beach Convention Center
When: May 29, 2009
Why: Learn how the new clean energy economy and federal stimulus will bring investment, business, and job opportunities to California’s diverse marketplace.
http://www.cudcsummit.com/index.html
Registration is only $99!
Want more? Visit CONNECT.
What Would Buddha Do?
by l.lilienthal on May 12th, 2009I love this t-shirt they have at the book nook at St. John’s Episcopal Church in Rancho Santa Margarita, Calif. — The Top 10 reasons why you’ll love being Episcopal. Number 2 is “You Can Believe in Dinosaurs!” It’s a not-to-subtle nod to the growing international, interfaith recognition of science and the role it plays in our understanding our past, and also our future.
Check out this very “Story of Stuff” style video that is designed to communicate the growing problem of climate change to a diverse, international audience:
It was created by a new group of what I understand to be mostly young folks who are organizing an interfaith effort to curb climate change. 350 refers to what scientists have declared as the most we can max out our atmosphere with carbon dioxide — 350 ppm (parts per million) — before it becomes unsafe. It’s estimated we’re currently at 387 ppm, and therefore the organizers at 350 are hoping divine intervention will be enough to turn the tides. And their friends at the Buddhist Climate Project have already signed up — complete with a letter of endorsement from the Dalai Lama! The folks at 350 are hoping you’ll join them on October 24 and call for a fair global climate treaty.
Gearing Up for Sustainable Brands 09
by l.lilienthal on May 8th, 2009It’s fitting that sustainable businesses are the little ray of sunshine in an otherwise bleak economy. While shrinking participation may plague some events this year, Sustainable Life Media’s Sustainable Brands 09 (SB09) conference, May 31- June 4, reports a year-over-year increase in registrations.
KoAnn Skrzyniarz, President and CEO of Sustainable Life Media, credits the pressing issues of the day as the catalyst, saying that people are prioritizing the event “because they know sustainability holds the key to the future.”
Sustainable Brands is one of a few brand-building conferences you’ll find in CONNECT, the Green Earth PR Network’s web-based, subscription database, and we think it’s one of the best, largely because of the collaborative nature of the Sustainable Life Media team and the care they take in curating the conference. We asked KoAnn why convening remains critical amidst shrinking travel budgets and busier-than-ever to-do lists:
“It’s important to get face-to-face with others who are grappling with the same challenges and seeking the same opportunities you are,” she said. “We are simply facilitating a movement, not making one. People coming to SB’09 are creating the future together. This is not something you can do through a webinar. Even attending SB’09 by live stream does not allow the kind of deep dialogue and exchange that happens in the halls, in the breakout sessions and during networking events. These ‘self-constructed’ conversations are where generative ideas take shape. And new ideas are much needed,.”
The Backstory: SB ’09 is the fourth in the Sustainable Brands series of conferences, and Skrzyniarz and her team also produced the Eco-Advantage Salon series with Andrew Winston last year. Before founding Sustainable Life Media, KoAnn founded Organizations That Work, a purpose driven leadership organization. Since 2003, she’s been committed to the field of sustainability, and brought together a team that includes her co-founder Scott Broomfield; entrepreneur green marketing guru Jacquie Ottman; and Emily Rabin Cowan, an experienced green business writer.
SB’09 will host forward-thinking economic thinkers like Hazel Henderson, to leaders analyzing environmental impact, like Mathis Wackernagle, to sustainable brand innovators like Frito-Lay and Kaiser Permanente, to NGOs and non-profits like Environmental Defense, NASA and the California Academy of Sciences.
We hope to see you in Monterey the first week in June!