Archive for February 2009

The Science of Radiant – Article Rotation – Reeves Journal

by Nora DePalma on February 27th, 2009

The Science of Radiant – Article Rotation – Reeves Journal.

The newly rebuilt California Academy of Sciences is a paragon of efficient, sustainable design. Nestled within San Francisco’s lush Golden Gate Park and featuring an undulating 2.5-acre “living roof” planted with vegetation native to the region, the 410,000-square-foot natural history museum earned a LEED Platinum certification from the U.S. Green Building Council—making it the largest public facility to garner the certification.

Interesting article, written by a friend of the Green Earth PR Network, includes interesting information on using radiant for both heating and cooling.

Poll: Pros Skeptical of Green Product Claims – Green Products – EcoHome Magazine

by Nora DePalma on February 25th, 2009

Poll: Pros Skeptical of Green Product Claims – Green Products – EcoHome Magazine.  Almost 90% of EcoHome magazine readers responding to a poll said they do not believe manufacturers’ claims about how green their products are.  The poll was part of an editorial regarding the dreaded greenwashing.

That why our service Grammar of Green exists.   Depending on your current position and requirements, Green Earth public relations consultants will help your team with training or assess your outreach efforts on the nuances and regulatory considerations when sharing your green story. We are also available as speakers to educate your audiences on ways to correctly communicate using Grammar of Green.

Kudos to EcoHome for setting editorial standards for products they will cover.

GreenEarth PR Launches CONNECT

by Nora DePalma on February 17th, 2009

Smart companies know that sustainability and survivability aren’t mutually exclusive — and that it’s not about sacrifice, it’s about efficiency.  That’s the idea behind the new, web-based subscription database that the GreenEarth PR Network is launching today: CONNECT

A CONNECT listing looks like this

A CONNECT listing looks like this

The idea came about last summer when we, the GreenEarth team, were sharing notes about upcoming events, new trade shows, speaker deadlines and contacts.  We realized that information we’d gathered, over the course of a few years, was substantial.  Wouldn’t it be great to share that information with people who are working on similar strategy for their clients or firms?  Thus, CONNECT was born.

CONNECT currently contains data on over 125 events in these key areas:  green building and energy, corporate social responsibility, green business, socially responsible investing, and commercial real estate and development.

Designed to function much like a media database that you might already be using, CONNECT allows you to search for events by date, category, or region, and includes information on trade shows, speaking opportunities, publications and sponsorships.  An annual subscription is $1,495, but if you use our introductory code, you’ll get a 35% discount, if you subscribe by March 31, 2009 (CODE:  GEPRBLOG35).

Building lists is simple and intuitive — you conduct a search, and as you review each event, you simply click on “Add to List(s)” to add it to your lists.  You can build and maintain multiple lists simultaneously.

CONNECT is a living and dynamic database that will constantly be updated with new events and changes, such as deadline extensions, calls for speakers, etc.  And, subscribers will automatically receive a twice-monthly email with breaking event news, updates and insightful interviews with event organizers that you won’t find anywhere else.